Effective salespeople know it is important to influence how their customers and prospects view them. The text terms this effort as:
A)perception management.
B)impression management.
C)reaction guidance.
D)fashion control.
E)response control.

Question

Quizplus · Accepted Answer

Impression management is the effort to manage how others perceive us. Effective salespeople understand this and put in effort to influence how their customers and prospects view them. They work on making good first impressions, building trust, and maintaining a positive image.

Effective Salespeople Know It Is Important to Influence How Their