Which of the following statements about selling to groups is true?
A)Objectives should not be developed for the meeting.
B)Planning should not include developing special visual aids.
C)You must gather information about the concerns of each and every person who will attend.
D)Most things you learned about selling to individuals do not apply when selling to groups.
E)Speeches are more appropriate than informal presentations.

Question

Quizplus · Accepted Answer

When selling to groups, it is important to gather information about the concerns of each and every person who will attend, as this will help tailor the presentation to their specific needs and increase the chances of making a successful sale. Objectives should be developed for the meeting, special visual aids can be helpful, and many of the same principles for selling to individuals still apply. Speeches may not always be appropriate, as informal presentations can also be effective in engaging and persuading a group.

Which of the Following Statements About Selling to Groups Is