You Are an Experienced Sales Rep for Road Construction Equipment

You are an experienced sales rep for road construction equipment, and understand the criteria for good call objectives. You have been hired (at a substantial salary increase) from your job as the Oregon representative of Caterpillar Tractor Corporation to sell similar equipment to highway builders in the South Central U.S. Your company makes a good product, but is new, unheard of, and unproven. Which of the following objectives, which you could set for your first sales call on Faulkner Paving, meets the criteria of being realistic?

A) to get an appointment for a second call
B) to persuade Faulkner to switch to your equipment next season
C) to have Faulkner agree to buy one of your large bulldozers to prove to himself the product is as good as you say it is
D) to get Faulkner to watch a two-hour videotape that shows the superiority of the construction of your product
E) all of the above are reasonable