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Floral Distributors Sells "Everything but the Flowers" to Retailers in the Floral

Question 46

Multiple Choice

Floral Distributors sells "everything but the flowers" to retailers in the floral business. One of its best salespeople is planning to call on a superstore chain that has a floral department that does not yet buy from Floral Distributors. Why would the salesperson for the distribution company set multiple call objectives including goals of getting the company to buy its Valentine package for $129, getting a sample in one of its stores, and becoming the sole supplier for the superstores?


A) Multiple sales call objectives increase the fear of failure, which makes the salesperson try even harder.
B) Multiple sales call objectives allow the salesperson to avoid focusing on any one sales call objective too long.
C) Multiple sales call objectives will force the salesperson to set his objectives too high.
D) Multiple sales call objectives are usually self-correcting in the event any of his objectives are too high or too low.
E) There is no benefit inherent in multiple sales call objectives.

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