Victor is calling on Meridian Cabinetworks. His goal is to sell it a customized profile sander valued at about $3,500. He'd be willing to accept a Meridian purchase of one his firm's ready-made sanders, which sell for $2,000. Victor would really like to get the owner of Meridian to use the sander and to provide his company with a testimonial to help him get sales call appointments with other local wood workers. For Victor, the sale of the less expensive ready-built profile sander is his:

Question

Quizplus · Accepted Answer

The minimum call objective is the least that a salesperson hopes to achieve during a sales call. In this case, Victor's minimum objective is to sell the less expensive ready-made sander.

Victor Is Calling on Meridian Cabinetworks