Alexandra's goal on her upcoming sales call is to sell Murphy's Hardware five 22-inch cut self-propelled lawn mowers. She'd be willing to accept an order for three. Of course, she'd like to get the owner to order fifteen mowers, display them in his store window, and use a promotional price of $179. For Alexandra, sale of five mowers is her:

Question

Quizplus · Accepted Answer

Alexandra's goal to sell five self-propelled lawn mowers is her primary call objective, which should be achievable and realistic based on her sales skills, knowledge, and experience. She may have a secondary or optimistic call objective of selling fifteen mowers, but it depends on the customer's needs, budget, and preferences. A sales quota is a predetermined target set by the company for the salesperson to achieve over a certain period of time. A strategic mission is a broad and long-term goal of the company, not just the salesperson. A minimum call objective is the minimum expected outcome of a sales call, which is lower than the primary call objective.

Alexandra's Goal on Her Upcoming Sales Call Is to Sell