"The company is going to purchase an expert system to help us improve our adaptive selling skills," says Keith, one of your salesperson buddies. You find yourself amazed that Keith could be so excited about a(n):
A)all day presentation by one of those "touchy-feely" sales trainers
B)bunch of video tapes the members of the sales force will have to watch in their spare time
C)new order entry system
D)computer program
E)correspondence course for the members of the sales force to complete

Question

Quizplus · Accepted Answer

Keith is referring to an expert system, which is a type of computer program that uses artificial intelligence and machine learning to provide personalized recommendations and advice. This is likely to be more advanced and effective than a presentation, video tapes, correspondence course or order entry system for improving adaptive selling skills. Therefore, Keith's excitement about this purchase is not misplaced.

"The Company Is Going to Purchase an Expert System to Help