Bruce is the executive assistant to a movie director. It is his job to examine all scripts sent to the director for consideration. If Bruce likes a script, he gives it to the director to read, and if he does not like a script, he throws it in the trash. In terms of the buying center, Bruce serves as a(n):
A)idea creator.
B)influencer.
C)judge.
D)user.
E)gatekeeper.

Question

Quizplus · Accepted Answer

Bruce serves as a gatekeeper since he controls the flow of information to the director by deciding which scripts to pass on and which to discard.

Bruce Is the Executive Assistant to a Movie Director