Zero Zone, Inc. manufactures and sells display refrigeration and freezer units to supermarkets. When its salespeople use federal government research information and trade data to explain to customers why 3-inch thick CFC-free urethane insulation is important for keeping products fresh, the salesperson is demonstrating which factor used to develop mutual trust?
A)dependability
B)honesty
C)likeability
D)flexibility
E)competence

Question

Quizplus · Accepted Answer

The salesperson is demonstrating competence by using federal government research information and trade data to explain the benefits of a certain product feature. This can help establish mutual trust by showing the customer that the salesperson is knowledgeable and informed, and can be relied upon to provide accurate and helpful information.