Zero Zone, Inc. manufactures and sells display refrigeration and freezer units to supermarkets. The manufacturer is successful because it is able to make promises like its all-steel construction with 3-inch thick CFC-free urethane insulation is the thickest in the industry and keep them. All customers know that Zero Zone's salespeople and its products live up to all the promises made. This is an illustration of which factor necessary for mutual trust to develop?
A)dependability
B)sales orientation
C)likeability
D)flexibility
E)competence

Question

Quizplus · Accepted Answer

The scenario highlights dependability as the key factor necessary for mutual trust to develop. Zero Zone, Inc. is successful because it is able to make promises and keep them. This demonstrates the manufacturer's dependability, which builds trust with customers.