When salespeople and buyers trust each other, they:
A)are more likely to monitor each other's daily activities.
B)find more opportunities available to take advantage of each other.
C)communicate more efficiently with each other.
D)seldom achieve mutually beneficial outcomes.
E)do not engage in risky behavior.

Question

Quizplus · Accepted Answer

When there is trust between salespeople and buyers, they are more likely to communicate more openly and effectively with each other. This leads to better understanding of each other's needs and preferences, which in turn helps to create mutually beneficial outcomes. Trust also means that each side is less likely to engage in risky behavior, as there is an understanding that the relationship is important and valuable. Monitoring each other's activities or taking advantage of each other is not indicative of a trusting relationship.

When Salespeople and Buyers Trust Each Other, They