When Anton was trying to convince supermarket owners to stock his company's new tea-flavored popsicles, he received many objections because most did not see a need for this product. Anton was engaged in:
A)initial marketing.
B)pioneer selling.
C)advocacy marketing.
D)original selling.
E)venture marketing.

Question

Quizplus · Accepted Answer

Pioneer selling involves introducing a new product to the market where potential customers may not see a need for it yet. Anton is trying to convince supermarket owners to stock his company's new tea-flavored popsicles, which is a new product, and facing objections as customers don't see a need for it. Therefore, Anton is engaged in pioneer selling.

When Anton Was Trying to Convince Supermarket Owners to Stock