It has become clear the buyer at Leapheart Construction doesn't think April can handle her job as a supplier sales rep. She has been one of her firm's three most successful sales reps for the past seven years, and was recently assigned the Leapheart account due to a corporate restructuring. Leapheart in recent years has purchased about $15,000 worth of materials per quarter, but since April took the account, the volume has dropped drastically. Most of her sales calls end when the buyer, Sam, says something like, "Look, little lady, I don't need someone like you in here telling me how to build houses. Why don't you just run along and bake some cookies or something." April has been professional in every way, but now believes for the good of her firm the account should be given to a different salesperson who Sam might find more acceptable. The person who will handle the account in the future is Wayne. The change is called a(n):
A)pressure transfer.
B)conversion.
C)turnover.
D)clean sweep.
E)territory waiver.

Question

Quizplus · Accepted Answer

The situation described is an example of turnover, specifically voluntary turnover on the part of April who believes it would be best for her firm to assign the account to someone else who might be better suited to handle the difficult buyer.

It Has Become Clear the Buyer at Leapheart Construction Doesn't