When responding to a buyer's objection, a salesperson should:
A)listen as though you have never heard that objection before
B)hand the buyer a testimonial or other visual aid refuting that point as soon as you recognize the objection
C)take that lull in your presentation as time to make sure the rest of your presentation notes are organized
D)raise your hand and stop the buyer's objection as soon as you recognize it
E)do none of the above

Question

Quizplus · Accepted Answer

It is important to actively listen to the buyer's objection and show that you understand their concerns. Interrupting or dismissing their objection can make them feel unheard and cause them to lose trust in you. Giving a testimonial or other visual aid can be helpful, but it should be done as a response to their objection, not as a knee-jerk reaction. Taking a lull in your presentation as time to organize your notes or interrupting the buyer's objection are both unprofessional and can harm the sales process.

When Responding to a Buyer's Objection, a Salesperson Should