At times a buyer voices opinions or concerns more to vent frustrations than anything else. When this occurs, the text recommends the salesperson respond using the _____ method.
A)direct denial
B)acknowledge
C)postpone
D)referral
E)compensation

Question

Quizplus · Accepted Answer

When a buyer is venting frustrations, it's important for the salesperson to acknowledge their concerns and let them know that their feelings are valid. This shows empathy and can help de-escalate the situation. Using direct denial or compensation may come across as dismissive and escalate the situation further. Postponing may make the buyer feel unheard, and referral may not address their immediate concerns.

At Times a Buyer Voices Opinions or Concerns More to Vent