While developing an international advertisement campaign, the first step of the process is selecting effective media.

Question

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The steps to be performed for developing an international advertisement campaign are: Perform marketing research, Specify the goals of the communication, Develop the most effective message(s) for the market segments selected, Select effective media, Compose and secure a budget based on what is required to meet goals, Execute the campaign, Evaluate the campaign relative to the goals specified.

While Developing an International Advertisement Campaign, the First Step of the Process