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The President of the Mexican National Advertisers Association Charged That

Question 65

Multiple Choice

The president of the Mexican National Advertisers Association charged that newspaper circulation figures are grossly exaggerated. He suggested that as a rule, agencies should:


A) divide the circulation data in two and take the result with a grain of salt.
B) avoid using newspaper as a medium of advertisement in Mexico.
C) use newspaper circulation figures from other countries and project them for Mexico.
D) consider television as the best medium of advertisement in Mexico.
E) use magazines for print advertisements rather than newspaper.

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