It has emerged as a viable medium for advertising and should be included in a company's possible media mix. It is limited in its penetration of households globally and for consumer products, its major limitation is coverage. This media suffers from issues such as difficulty in assessing taxes, unfair competition, import duties, and privacy. Also it is difficult to control this media. Identify the media in the discussion.

Question

Quizplus · Accepted Answer

The media being discussed in the question is the Internet. Although still evolving, the Internet has emerged as a viable medium for advertising and should be included in a company's possible media mix.

It Has Emerged as a Viable Medium for Advertising and Should