Direct mail is an unpopular medium in Chile because:
A) the literacy level in Chile is extremely low.
B) the receiver must pay for part of the cost of the direct mail piece.
C) the direct mail uses paper and hence it is considered as a threat to the environment.
D) the reach of the direct mail is extremely limited in Chile.
E) the direct mail communication in Chile is governed by complicated government regulations.
Correct Answer:
Verified
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