A variety of factors affect choice of channels in a foreign market. All of the following points should be addressed prior to the selection process EXCEPT:
A) identify specific target markets within and across countries.
B) specify marketing goals in terms of volume, market share, and profit margin requirements.
C) specify financial and personnel commitments to the development of international distribution.
D) identify control, length of channels, terms of sale, and channel relationships.
E) identify decision-making processes and languages of prospective middlemen.
Correct Answer:
Verified
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