In China, It Is Often Necessary to Use Varied Distribution

In China, it is often necessary to use varied distribution forms to reach customers. If a company is using manufacturer's agents, a direct sales force, merchant wholesalers, and small retailers to sell goods to this massive market, which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?

A) Cost
B) Control
C) Coverage
D) Capital
E) Continuity