_____ is one of the basic subject areas that should be on a checklist of criteria for evaluating middlemen serving a market.

Question

Quizplus · Accepted Answer

The checklist of criteria differs according to the type of middlemen being used and the nature of their relationship with the company. Basically, such lists are built around four subject areas: productivity or volume, financial strength, managerial stability and capability, and the nature and reputation of the business.

_____ Is One of the Basic Subject Areas That Should