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Business-To-Business Marketers Frequently Misinterpret the Concept of Quality

Question 57

Multiple Choice

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?


A) Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks.
B) Arabic accountants often use the abacus rather than a calculator.
C) The Japanese will no longer do business with many U.S. suppliers because their packaging is faulty.
D) The French absolutely abhor the term "French fry."
E) The universal acceptance of ISO 9000 standards as a guarantee of the suitability of products in consumer applications.

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