An important first step in adapting a product to a foreign market is to determine:
A) the degree of newness as perceived by the intended market.
B) the cost of the adapted product in the foreign market.
C) the advertising parallels with the domestic market.
D) the ability of a sales force to sell the product.
E) the match to religious doctrine(s) in the foreign country.

Question

Quizplus · Accepted Answer

At least three extraneous variables affect the rate of diffusion of an object: the degree of perceived newness, the perceived attributes of the innovation, and the method used to communicate the idea.

An Important First Step in Adapting a Product to a Foreign