The product platform, design features, and functional features are all found in which of the following components of the product component model used in the text?
A) Core component
B) Support services component
C) Packaging component
D) Functional component
E) Global component

Question

Quizplus · Accepted Answer

The core component consists of the physical product-the platform that contains the essential technology-and all its design and functional features. It is on the product platform that product variations can be added or deleted to satisfy local differences. Also refer Exhibit 13.1- Product Component Model

The Product Platform, Design Features, and Functional Features Are All