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In Some Countries Maintenance of Automobiles Is Not the Norm

Question 75

Multiple Choice

In some countries maintenance of automobiles is not the norm. Cars are not repaired until they break down. Since the consumer is automatically angry with the manufacturer when something goes wrong with the car, repair and maintenance has become a concern of the various automobile manufacturers in this market. In which of the following components of the product component model would management need to make improvement if problems such as the one above are going to be solved?


A) Core component
B) Support services component
C) Packaging component
D) Functional component
E) Global component

Correct Answer:

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