The worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors is called a/an:
A) trademark.
B) copymark.
C) global brand.
D) brand's equity position.
E) owner's mark.

Question

Quizplus · Accepted Answer

A global brand is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors.

The Worldwide Use of a Name, Term, Sign, Symbol, Design