Kodak Has Already Examined a Series of Environmental Factors, Reviewed

Kodak has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. Which of the following would be the next step that the company should undertake as it proceeds with the international planning process?

A) Match the company to countries
B) Adapt the market mix to target markets
C) Adapt the company's position to communication objectives
D) Develop a marketing plan
E) Implement and control information obtained in the initial examination