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When a Company Conducts Phase 2 of the International Planning

Question 52

Multiple Choice

When a company conducts Phase 2 of the international planning process, one of the questions generated in this phase is:


A) are there identifiable market segments that allow for common marketing mix tactics across countries?
B) have objectives and goals been established?
C) have all budgets been determined within the constraints of resources?
D) have action programs begun?
E) have responsibilities been established for implementation and control?

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