South Africa is geographically large and represents a sizable market for a wide range of products. It has the potential for significant growth. It is considered as the regional economic driver. Based on this information, South Africa can be classified as a(n) _____.

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A big emerging market (BEM) is characterized as being geographically large, has significant population, is a regional economic driver, and has undertaken significant programs of economic reform. It represents a sizable market for a wide range of products and has the potential for significant growth.

South Africa Is Geographically Large and Represents a Sizable Market