Question 1

In the case of international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

Accepted Answer

In the case of international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples. If current, reliable lists are not available, sampling becomes more complex and generally less reliable.

Question 2

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Accepted Answer

Most problems in collecting primary data in international marketing research stem from cultural differences among countries and range from the inability or unwillingness of respondents to communicate their opinions to inadequacies in questionnaire translation.

Question 3

In Italy and many Latin countries, family generally means parents and children.

Accepted Answer

In Italy and many Latin countries, family generally means the parents, children, grandparents, uncles, aunts, cousins, and so forth.

Question 4

Convenience samples are generally used when detailed social, geographic and economic information is available for the sampling universe.

Accepted Answer

A lack of detailed information, however, does not prevent the use of sampling; it simply makes it more difficult. In place of probability techniques, many researchers in such situations rely on convenience samples taken in marketplaces and other public gathering places.

Question 5

The most universal survey research problem in foreign countries is fear of government reprisal.

Accepted Answer

The most universal survey research problem in foreign countries is the language barrier.

Question 6

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

Accepted Answer

Available data may not have the level of reliability necessary for confident decision making for many reasons. Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality. Although not unique to them, less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

Question 7

The marketing research process should begin with determining the sources of information to fulfill the research objectives.

Accepted Answer

The marketing research process should begin with defining the research problem and establish research objectives.

Question 8

Jake Morris is looking for information on the pet food industry for a client. He realizes that this particular industry has been well researched by marketers. Therefore, if Jake is looking for information that has already been collected by some other agency, he should consult what is called a secondary data source.

Accepted Answer

If the data are available-that is, if they have been collected already by some other agency-then such data sources are known as secondary data sources.

Question 9

Marketing planning is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making.

Accepted Answer

Marketing research is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

Question 10

There are two primary differences between international marketing research and domestic research. One of these differences is that international marketing research is always more expensive to conduct.

Accepted Answer

International marketing research involves two additional complications as compared to the domestic research. First, information must be communicated across cultural boundaries. Second, the environments within which the research tools are applied are often different in foreign markets.

Question 11

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Accepted Answer

Most problems in collecting primary data in international marketing research stem from cultural differences among countries and range from the inability or unwillingness of respondents to communicate their opinions to inadequacies in questionnaire translation.

Question 12

In quantitative research, if questions are asked, they are almost always open-ended or
in-depth, and unstructured responses that reflect the person's thoughts and feelings on the
subject are sought.

Accepted Answer

In qualitative research, if questions are asked, they are almost always open-ended or in-depth, and unstructured responses that reflect the person's thoughts and feelings on the subject are sought.

Question 13

The ability to express attitudes and opinions about a product or concept depends on the respondent's ability to recognize the usefulness and value of such a product or concept.

Accepted Answer

The ability to express attitudes and opinions about a product or concept depends on the respondent's ability to recognize the usefulness and value of such a product or concept. It is difficult for a person to formulate needs, attitudes, and opinions about goods whose use may not be understood, that are not in common use within the community, or that have never been available.

Question 14

One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic (e.g., reflecting national pride or politics rather than practical reality).

Accepted Answer

In the case of secondary research, available data may not have the level of reliability necessary for confident decision making. One of the problems associated with such a data source is that official statistics are sometimes too optimistic, reflecting national pride rather than practical reality, also tax structures and fear of the tax collector often adversely affect data.

Question 15

Data collected specifically for a particular research project at hand is known as secondary data.

Accepted Answer

The data collected specifically for the particular research project at hand is known as primary data.

Question 16

Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

Accepted Answer

Decentering is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

Question 17

It is generally better to collect primary data before turning to secondary data because of the increased reliability and validity of primary data.

Accepted Answer

If, after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect primary data.

Question 18

In the decentering method of translation more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation is selected.

Accepted Answer

In the parallel translation method, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation is selected.

Question 19

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Accepted Answer

In the case of international marketing research, the unwillingness or the inability of many to respond to research surveys is mostly due to cultural differences.

Question 20

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Accepted Answer

In the case of international marketing research, the unwillingness or the inability of many to respond to research surveys is mostly due to cultural differences.

Quiz 8: Developing a Global Vision Through Marketing Research

In the case of international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples.

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

In Italy and many Latin countries, family generally means parents and children.

Convenience samples are generally used when detailed social, geographic and economic information is available for the sampling universe.

The most universal survey research problem in foreign countries is fear of government reprisal.

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

The marketing research process should begin with determining the sources of information to fulfill the research objectives.

Marketing planning is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making.

There are two primary differences between international marketing research and domestic research. One of these differences is that international marketing research is always more expensive to conduct.

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

In quantitative research, if questions are asked, they are almost always open-ended or in-depth, and unstructured responses that reflect the person's thoughts and feelings on the subject are sought.

The ability to express attitudes and opinions about a product or concept depends on the respondent's ability to recognize the usefulness and value of such a product or concept.

One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic (e.g., reflecting national pride or politics rather than practical reality).

Data collected specifically for a particular research project at hand is known as secondary data.

Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.

It is generally better to collect primary data before turning to secondary data because of the increased reliability and validity of primary data.

In the decentering method of translation more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation is selected.

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

With respect to international marketing research, cultural differences offer the best explanation for the unwillingness or the inability of many to respond to research surveys.