It is generally better to collect primary data before turning to secondary data because of the increased reliability and validity of primary data.

Name: It is generally better to collect primary data before turning to secondary data because of the increased reliability and validity of primary data.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If, after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect primary data.

It Is Generally Better to Collect Primary Data Before Turning