Utilitarian ethics is the ethical principle that focuses on the optimization of the common good.
Utilitarian ethics: Does the action optimize the "common good" or benefits of all constituencies? And who are the pertinent constituencies?
Rights of the parties: Does the action respect the rights of the individuals involved?
Justice or fairness: Does the action respect the canons of justice or fairness to all parties involved?

Question

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Three ethical principles also provide a framework to help the marketer distinguish between right and wrong, determine what ought to be done, and properly justify his or her actions. They are as follows:

Utilitarian Ethics Is the Ethical Principle That Focuses on the Optimization