Which of the following is NOT true of adaptation in international marketing?
A) Adaptation requires business executives to forsake their ways and change to local customs.
B) Executives must be willing to accommodate differences that can cause misunderstandings.
C) Essential to effective adaptation is awareness of one's own culture.
D) Marketers must recognize that differences in others' culture could lead to misunderstanding of the host's intentions.
E) The self-reference criterion (SRC) is especially operative in business customs.

Question

Quizplus · Accepted Answer

Adaptation does not require business executives to forsake their ways and change to local customs; rather, executives must be aware of local customs and be willing to accommodate those differences that can cause misunderstandings.

Which of the Following Is NOT True of Adaptation in International