This strategy involves marketing products similar to ones already on the market thereby minimizing resistance. The reference is to ____.
A) flank attack
B) cultural congruence
C) guerilla marketing
D) lateral marketing
E) culture equalization

Question

Quizplus · Accepted Answer

Much successful and highly competitive marketing is accomplished by a strategy of cultural congruence. Essentially this strategy involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

This Strategy Involves Marketing Products Similar to Ones Already on the Market