All of the following would be among the domestic marketer's controllable environmental variables EXCEPT:
A) research.
B) price.
C) product.
D) channels of distribution.
E) competitive structure.

Question

Quizplus · Accepted Answer

The competitive structure is not within the domestic marketer's control, as it is determined by external factors such as the actions of competitors, their market share, and their marketing strategies. The other options - research, price, product, and channels of distribution - are controllable environmental variables.

All of the Following Would Be Among the Domestic Marketer's