Amy Sims has been assigned the task of preparing a marketing plan for company for the next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and:
A) demand.
B) cultural forces.
C) competition.
D) economic climate.
E) promotion.

Question

Quizplus · Accepted Answer

The controllable variables that Amy Sims has some control over include price, product, channels-of-distribution, and promotion. Therefore, the correct answer is E, promotion, as it is one of the controllable variables she can manipulate in her marketing plan for the next year's business activities.

Amy Sims Has Been Assigned the Task of Preparing a Marketing