What is the most profound change for firms at the global marketing stage of internationalization?
A) Companies treat the world, along with home market, as one market
B) Sales to foreign markets are made as and when goods become available
C) Temporary surpluses are marketed in foreign markets
D) Planning involves production of goods outside the home market
E) Production capacity exceeds domestic demand

Question

Quizplus · Accepted Answer

At the global marketing level, the most profound change is the orientation of the company toward markets and associated planning activities. At this stage, companies treat the world, including their home market, as one market.

What Is the Most Profound Change for Firms at the Global