For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.
A) domestic market extension
B) multidomestic market
C) global marketing
D) universal marketing
E) standardized marketing

Question

Quizplus · Accepted Answer

At the global marketing stage, companies treat the world, including their home market, as one market. Market segmentation decisions are no longer focused on national borders. Instead, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

For a Company at the _____ Stage of Internationalization, Market