The definition of a(n)________ is similar to marketing research, except that a(n)________ provides information continuously rather than on the basis of ad hoc research studies.
A)marketing information system (MIS); MIS
B)management information system (MIS); MIS
C)decision support system (DSS); DSS
D)none of the above

Question

Quizplus · Accepted Answer

The definition described is that of a marketing information system (MIS), which provides continuous information for marketing purposes. Option B refers to a broader system that serves for general management purposes, not just marketing. Option C refers to a system designed to assist in decision-making, which may or may not include marketing research. Therefore, option A is the best choice.

The Definition of A(n)________ Is Similar to Marketing Research, Except