Question 1

According to the author of the text, international research refers to which of the following types of research?

Accepted Answer

The answer of According to the author of the text,...

Question 2

Which of the following is true about a decision support system?

Accepted Answer

Option A is correct because one of the main capabilities of a decision support system is to allow users to perform "what-if" analysis, enabling them to experiment with different scenarios and evaluate various options.

Option B is also correct because some of the advanced decision support systems incorporate artificial intelligence techniques, such as rule-based reasoning, machine learning, and natural language processing, to provide expert-level analysis and insights.

Option C is incorrect because the information provided by a decision support system is often flexible and interactive, allowing users to manipulate and adjust the data and parameters to fit their needs. Therefore, both option A and B are correct, and therefore the correct choice is D.

Question 3

A ________ is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis.

Accepted Answer

The definition matches that of a marketing information system, which is specifically designed for generating, analyzing, storing, and distributing information for marketing decision makers. Management information systems and decision support systems may serve similar functions but are not designed specifically for marketing decisions.

Question 4

What is competitive intelligence and how does it help companies in making their marketing decisions?

Accepted Answer

The answer of What is competitive intelligence and how does...

Question 5

When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in the brand's image. Describe the state of Samsung's brand image at that time and discuss the actions Kim took to fix the brand image problem.

Accepted Answer

The answer of When Eric Kim came to Samsung in...

Question 6

________ are integrated systems including hardware, communications network, data base, model base, software base, and the ________ user (decision maker)that collect and interpret information for decision making.

Accepted Answer

The definition provided matches the description of Decision Support Systems (DSS), which are integrated systems consisting of various components that help decision makers collect and interpret information for decision making. Marketing Information Systems (MIS) and Management Information Systems (MIS) may also have similar components, but they are not necessarily focused on decision making. Therefore, C is the best choice.

Question 7

________ features statistical programs such a Missing Values, SamplePower, Decision Time and Data Entry.

Accepted Answer

SPSS includes all of the mentioned features, while the other programs may have some but not all of them. Therefore, SPSS is the best choice for these specific statistical features.

Question 8

Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers.Discuss why the roles of marketing managers and marketing researchers are changing.

Accepted Answer

The answer of Traditionally, marketing researchers were responsible for assessing...

Question 9

Which of the following is not a characteristic of a decision support system?

Accepted Answer

A decision support system is meant to provide support for semi-structured or unstructured problems, not rigidly structured problems. Therefore, option A is not a characteristic of a decision support system. Options B and C are both characteristics of a decision support system. Option D is incorrect as it includes all the options, including option A.

Question 10

Write a short essay detailing what a person or student should do to prepare for a career in marketing research.

Accepted Answer

The answer of Write a short essay detailing what a...

Question 11

Briefly define and discuss the six steps of the marketing research process.

Accepted Answer

The answer of Briefly define and discuss the six steps...

Question 12

There are many entry level marketing research positions available for persons with BBAs or MBAs. Which one of the following is not an entry-level position?

Accepted Answer

"Senior analyst" implies a more advanced level of experience and responsibility than an entry-level position. The other choices all suggest entry-level positions.

Question 13

Define and discuss problem identification and problem-solving research. Discuss how the two types of research are related. Develop an example showing the relationship between these two types of research.

Accepted Answer

The answer of Define and discuss problem identification and problem-solving...

Question 14

The definition of a(n)________ is similar to marketing research, except that a(n)________ provides information continuously rather than on the basis of ad hoc research studies.

Accepted Answer

The definition described is that of a marketing information system (MIS), which provides continuous information for marketing purposes. Option B refers to a broader system that serves for general management purposes, not just marketing. Option C refers to a system designed to assist in decision-making, which may or may not include marketing research. Therefore, option A is the best choice.

Question 15

Marketing research has often been described as having four stakeholders. These stakeholders have certain responsibilities to each other and to the research project.Which of the following is not one of the stakeholders?

Accepted Answer

The four stakeholders in marketing research are the marketing researcher, the client (or sponsor), the respondent, and the public. The environment is not considered a stakeholder in marketing research.

Quiz 1: Introduction to Marketing Research

According to the author of the text, international research refers to which of the following types of research?

Which of the following is true about a decision support system?

A ________ is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis.

What is competitive intelligence and how does it help companies in making their marketing decisions?

When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in the brand's image. Describe the state of Samsung's brand image at that time and discuss the actions Kim took to fix the brand image problem.

are integrated systems including hardware, communications network, data base, model base, software base, and the user (decision maker) that collect and interpret information for decision making.

________ features statistical programs such a Missing Values, SamplePower, Decision Time and Data Entry.

Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers.Discuss why the roles of marketing managers and marketing researchers are changing.

Which of the following is not a characteristic of a decision support system?

Write a short essay detailing what a person or student should do to prepare for a career in marketing research.

Briefly define and discuss the six steps of the marketing research process.

There are many entry level marketing research positions available for persons with BBAs or MBAs. Which one of the following is not an entry-level position?

Define and discuss problem identification and problem-solving research. Discuss how the two types of research are related. Develop an example showing the relationship between these two types of research.

The definition of a(n) is similar to marketing research, except that a(n) provides information continuously rather than on the basis of ad hoc research studies.

Marketing research has often been described as having four stakeholders. These stakeholders have certain responsibilities to each other and to the research project.Which of the following is not one of the stakeholders?

Quiz 1: Introduction to Marketing Research

According to the author of the text, international research refers to which of the following types of research?

Which of the following is true about a decision support system?

A ________ is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis.

What is competitive intelligence and how does it help companies in making their marketing decisions?

When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in the brand's image. Describe the state of Samsung's brand image at that time and discuss the actions Kim took to fix the brand image problem.

________ are integrated systems including hardware, communications network, data base, model base, software base, and the ________ user (decision maker) that collect and interpret information for decision making.

________ features statistical programs such a Missing Values, SamplePower, Decision Time and Data Entry.

Traditionally, marketing researchers were responsible for assessing information needs and providing the relevant information, whereas marketing decisions were made by the managers.Discuss why the roles of marketing managers and marketing researchers are changing.

Which of the following is not a characteristic of a decision support system?

Write a short essay detailing what a person or student should do to prepare for a career in marketing research.

Briefly define and discuss the six steps of the marketing research process.

There are many entry level marketing research positions available for persons with BBAs or MBAs. Which one of the following is not an entry-level position?

Define and discuss problem identification and problem-solving research. Discuss how the two types of research are related. Develop an example showing the relationship between these two types of research.

The definition of a(n) ________ is similar to marketing research, except that a(n) ________ provides information continuously rather than on the basis of ad hoc research studies.

Marketing research has often been described as having four stakeholders. These stakeholders have certain responsibilities to each other and to the research project.Which of the following is not one of the stakeholders?

are integrated systems including hardware, communications network, data base, model base, software base, and the user (decision maker) that collect and interpret information for decision making.

The definition of a(n) is similar to marketing research, except that a(n) provides information continuously rather than on the basis of ad hoc research studies.