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Business
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Marketing Research
Quiz 15: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing
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Question 101
Multiple Choice
________ is a modified version of the phi correlation coefficient, Φ.
Question 102
Multiple Choice
The ________ is used as a measure of the strength of association in the special case of a table with two rows and two columns (a 2 × 2 table) .
Question 103
Multiple Choice
________ is a test statistic that measures the association between two ordinal-level variables. It makes an adjustment for ties and is most appropriate when the table of variables is not square but a rectangle.
Question 104
Multiple Choice
________ are hypothesis testing procedures that assume that the variables of interest are measured on at least an interval scale.
Question 105
Multiple Choice
________ is a measure of the strength of association used in tables larger than 2 × 2.
Question 106
Multiple Choice
The ________ is used to test the statistical significance of the observed association in cross-tabulation.
Question 107
Multiple Choice
The ________ is a skewed distribution whose shape depends solely on the number of degrees of freedom. As the number of degrees of freedom increases, the distribution becomes more symmetrical.