If a company marketing medical diagnostic equipment wants to understand the buying decision-making process, it should conduct research with physicians using which technique?
A) a telephone survey
B) an online survey
C) participant observation
D) a hospital questionnaire
E) a depth interview

Question

Quizplus · Accepted Answer

Depth interviews would be the best technique to understand the buying decision-making process of physicians as it allows for open-ended questions and a deeper exploration of their thought process and decision-making criteria. This technique also allows for a personalized approach and can provide insights that may not be gathered through more structured methods such as surveys or questionnaires.

If a Company Marketing Medical Diagnostic Equipment Wants to Understand