A guided discussion with a group of respondents such as customers is referred to as
A) participant observation.
B) a group survey.
C) an in-store survey.
D) a depth interview.
E) a focus group.

Question

Quizplus · Accepted Answer

A guided discussion with a group of respondents refers to a focus group. This method is usually conducted to gather qualitative data through an open discussion with a selected group of individuals who share common characteristics or interests. This allows researchers to gain insights into consumer behavior, perceptions, attitudes, and opinions about a particular product, service, or concept. Hence, option E is the correct answer.

A Guided Discussion with a Group of Respondents Such as Customers