A caution you should heed when conducting secondary research is that
A) the research may be biased.
B) it is relevant to your marketing problem.
C) published sources are always reliable.
D) all research objectives are similar.
E) most research is current.

Question

Quizplus · Accepted Answer

Secondary research, being derived from already published sources, may have inherent biases that need to be considered. It is important to critically evaluate the sources of information and their reliability.

A Caution You Should Heed When Conducting Secondary Research Is