When the sales department drops prices to secure a contract, while the marketing function is trying to build the brand and maintain price premiums, the brand is
A) more competitive.
B) using a pull strategy.
C) using a push strategy.
D) devalued in the marketplace.
E) number one in the marketplace.

Question

Quizplus · Accepted Answer

When sales department drops the price, it reduces the perceived value of the brand in the mind of the consumer. This leads to the devaluation of the brand in the marketplace.

When the Sales Department Drops Prices to Secure a Contract