Southwest Airlines' decision to focus on the customer segment that does not want frills, only low fares, demonstrates the firm's deep understanding of
A) customer needs.
B) economies of scale.
C) advertising.
D) public relations.
E) the competition.

Question

Quizplus · Accepted Answer

Southwest Airlines' decision to focus on the customer segment that prioritizes low fares over frills demonstrates an understanding of the specific needs and preferences of that segment. This indicates that the company has conducted market research and identified the characteristics and desires of their target audience, which is a key aspect of understanding customer needs.

Southwest Airlines' Decision to Focus on the Customer Segment That