DeWalt's sending researchers to work alongside professionals who work with their tools is an example of
A) a depth interview.
B) a focus group.
C) participant observation.
D) public relations.
E) direct marketing.

Question

Quizplus · Accepted Answer

DeWalt's sending researchers to work alongside professionals who work with their tools is an example of participant observation, as the researchers are actively observing and taking part in the work alongside the professionals. This approach allows the researchers to gain a deeper understanding of how their tools are used in real-world situations and can inform product development and marketing strategies.

DeWalt's Sending Researchers to Work Alongside Professionals Who Work with Their