The problem with using marketing research tools to understand customer needs is that customers may not be able to articulate their needs.

Name: The problem with using marketing research tools to understand customer needs is that customers may not be able to articulate their needs.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customers may not be aware of their own needs, or may have trouble expressing them in a clear and specific manner, making it difficult for marketing research tools to accurately capture their needs.

The Problem with Using Marketing Research Tools to Understand Customer