A focus group is a great way to explore the dimensions of a problem.
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Q40: In ethnographies, the researcher becomes
A) the secondary
Q41: The problem with using marketing research tools
Q42: Harley Davidson should turn to ethnography when
Q43: Primary research is research that has already
Q44: A data collection method where the moderator
Q46: Questionnaires are good for counting and summarizing
Q47: Firms that take a product-centric approach to
Q48: In ethnographies, the researcher becomes a customer
Q49: While formal market research is useful, do
Q50: All questionnaires contain questions about feelings and
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